The top-producing Rendino Team of Sonoma County’s real estate hub, RE/MAX Marketplace, have created a different kind of brokerage for all the right reasons. What started in 1998 as a one-man business initially focused on multi-residential sales quickly grew to include an equal balance of residential and luxury properties. With the unique structure of a boutique style brokerage with the power of a big brand behind them, the Rendino’s hallmark of service describes how it is not only possible to serve both sectors, but that doing so benefits the clients they serve in each. A husband-and-wife team since 2006 and Sonoma County residents for over 20 years, David and Erika Rendino devote every minute of every day to service and problem solving. “That’s what we’re here to do,” says David. “We take care of people.” Erika explains that ‘If you take care of people, business will take care of itself.’” That mindset holds true as David, Erika and their dynamic brokerage of 30 agents deliver excellent communication, education, information, fairness and openness to each of their clients.
David has been a top producer for over 20 years. His sales consistently rank in the top 1% of the nation, and he has earned the distinction of being ranked as a RealTrends “America’s Best” agent. In 2018 David was recognized as a top 100 RE/MAX agent in the United States in both residential and commercial property sales simultaneously. In addition, David received the rare Diamond level award and ranked in the top 100 of RE/MAX agents in the world. While these are individual awards, it is no secret that Erika is the glue that binds the team together. In fact, Erika is also the broker of record for RE/MAX Marketplace and oversees the team of 35 agents and staff.
As real estate agents, known for their extensive market knowledge and unmatched devotion to clients, their success is in large part due to their many positive referrals. They earn the respect of their clients by working tirelessly on their behalf and by always offering the same kind of advice and guidance that they would offer their own family. Erika adds, “Most of our clients become our friends – we have a lot of friends! It’s so important for everyone in our organization to give to people, help their families and remain available to them for all of their needs, long after the close of escrow.” The Rendino’s also utilizes the latest technologies and are supported by a full-time marketing team of graphic designers and coders.
The key to success in residential real estate is giving clients high-quality marketing in order to portray the property in the best light possible. This is where Erika shines. With a software engineering background and savvy marketing skills, she conducts targeted, visually appealing, narrative marketing. “Everything must be pristine,” says Erika. “It’s more than taking pretty pictures. We strive to create a memorable visual experience for every property. This experience begins with the home, and is expanded to the community, so that the target buyer understands the community in which he/she will become a part. We like to know about every little detail that makes a home and neighborhood special. That’s when the marketing happens, “From the photographer and videographer, all the way to the narrator, we only use professionals for marketing our properties. David is also a commercial drone pilot and provides stunning aerial tours utilizing the very best equipment available,” says Erika. The Rendino Team is on all of the top real estate sites and syndicates globally through the RE/MAX brand. “For our high-end luxury properties, we use The RE/MAX Collection, which has its own special website and advertises globally in high exposure periodicals such as The Wall Street Journal and New York Times,” adds David.